PHILIP BURGESS

By Philip Burgess - UX Research Leader AI is no longer a buzzword in UX research—it’s becoming part of the toolkit. From auto-summarizing interviews to clustering survey responses, AI promises speed and efficiency. But here’s the catch: AI should augment human insight, not replace it. The real power lies in combining the scale and speed of AI with the empathy, curiosity, and contextual understanding that only humans bring. AI and UX Research Strategy: Why AI Alone Falls Shor