PHILIP BURGESS

User experience (UX) research relies heavily on gathering data from users to improve products and services. Choosing the right sampling method is crucial because it affects the quality and reliability of insights. Two common approaches are convenience sampling and probability sampling. Understanding the differences between these methods helps UX researchers make informed decisions that balance practicality and accuracy. Convenience vs. Probability Sampling in UX Research What

Reaching 500 blog posts is a milestone that calls for reflection and celebration. Over time, this collection has grown into a rich resource filled with insights, stories, and practical advice. Celebrating 500 Blog Posts! The Journey to 500 Posts Publishing 500 posts did not happen overnight. It took consistent effort, creativity, and a commitment to quality. Each post aimed to offer value, whether through tips, stories, or thoughtful analysis. The variety of topics covered he

Research planning often feels overwhelming. Defining clear goals, gathering relevant data, and organizing resources can slow progress before it even begins. Generative AI offers new ways to simplify and improve this process. It helps researchers clarify ideas, generate hypotheses, and structure their work efficiently. This post explores how to plan research using generative AI, with practical tips and examples to guide you. Planning Research with Generative AI How Generative

Research drives progress in science, medicine, technology, and many other fields. Yet, traditional research methods often require long hours, extensive data analysis, and repeated experiments. Artificial intelligence (AI) offers a way to speed up these processes, helping researchers find answers faster and more efficiently. This post explores how AI accelerates research, with practical examples and insights into its growing role. Accelerating research with AI Accelerating res

Understanding your audience is key to creating products, services, or experiences that truly resonate. One of the most effective tools for gaining this understanding is empathy mapping. This technique helps you step into the shoes of your users or customers, revealing their thoughts, feelings, and motivations in a clear, visual way. If you want to connect better with your audience and design solutions that meet their real needs, empathy mapping is a skill worth mastering. Emp

User experience (UX) research relies heavily on understanding how users feel about a product or service. One of the most common tools to capture these feelings is the Likert scale. This simple yet powerful method helps researchers quantify attitudes, preferences, and perceptions, making it easier to analyze user feedback. This post explores what Likert scales are, how they work, and why they are essential in UX research. Likert Scales What is a Likert Scale? A Likert scale is

User experience (UX) research aims to create websites and apps that are easy to use and meet users’ needs quickly. One method gaining attention for its simplicity and effectiveness is 5 second click testing . This technique helps designers understand what users notice and remember in the first few seconds of seeing a webpage or app screen. This post explains what 5 second click testing is, how it works, and why it matters for UX research. 5 Second Click Testing What is 5 Seco

Understanding users is the foundation of successful product design. Without a clear picture of who your users are, their needs, goals, and behaviors, it’s easy to create experiences that miss the mark. UX research personas help bridge this gap by turning raw data into relatable, human-centered profiles. These personas guide design decisions, ensuring products truly resonate with their intended audience. This post explores how to create effective UX research personas that prov

User experience (UX) research aims to understand how people interact with products and services to improve usability and satisfaction. One powerful approach in UX research is mixed methods , which combines both qualitative and quantitative techniques. This blend offers a fuller picture of user behavior and motivations than either method alone. Mixed methods UX research helps teams make better design decisions by capturing rich insights and measurable data. This post explains

Recruiting the right participants is one of the biggest challenges in UX research. Without suitable users, even the best-designed studies can fail to deliver meaningful insights. Finding people who match your target audience, are willing to participate, and provide honest feedback requires careful planning and smart strategies. This post explores practical ways to recruit participants effectively, helping you gather valuable data that drives better user experiences. Participa

User experience research shapes how we design products that truly meet people’s needs. Over two decades in this field, I have seen trends come and go, tools evolve, and teams grow more diverse. Yet, some lessons remain constant. These insights come from real projects, challenges, and successes that have shaped my understanding of what makes UX research effective and impactful. This post shares 20 key lessons learned from 20 years of UX research. Whether you are new to the fie

Measuring user attitudes accurately can be challenging. Traditional surveys often rely on simple yes/no or rating scales that miss the subtle feelings people have about a product, service, or experience. Semantic differential scales offer a way to capture these nuances by asking respondents to rate something between two opposite adjectives. This method reveals more detailed insights into how users feel, helping researchers and designers make better decisions. Semantic differe

Choosing the right UX research method can make or break your project. Using the wrong approach wastes time, drains resources, and leads to misleading conclusions. Knowing how to spot when a UX research method is not the right fit is essential for delivering valuable insights that truly improve user experience. Recognizing the Wrong UX Research Method for Your Project Why Picking the Right UX Research Method Matters UX research methods vary widely—from surveys and interviews t

User experience (UX) research plays a crucial role in designing products that truly meet user needs. Choosing the right UX research platform can make the difference between insightful data and wasted effort. With so many options available, it’s easy to feel overwhelmed. This guide breaks down some of the top UX research platforms and offers practical advice on selecting the best one for your specific goals. UX research platforms What Makes a UX Research Platform Valuable? Bef

Remote unmoderated usability testing has become a vital tool for understanding how users interact with digital products without the need for a facilitator to be present. This method offers flexibility, cost savings, and access to a diverse user base. Yet, to get reliable and actionable results, it requires careful planning and execution. Here are the top 10 best practices to help you run effective remote unmoderated usability tests. unmoderated usability testing Unmoderated U

Remote moderated usability testing has become a vital tool for understanding how users interact with digital products. It allows researchers to observe real-time user behavior and gather valuable feedback without geographical constraints. Yet, conducting these sessions effectively requires careful planning and execution. This post shares essential best practices to help you master remote moderated usability testing and gain clear, actionable insights. Remote Moderated Usabili

Artificial intelligence often gets attention for how fast it can process data or automate tasks. But speed is only part of the story. One of AI’s most valuable roles is helping people and organizations reduce uncertainty. When decisions involve unknowns or risks, AI can provide clarity and confidence. This post explores how AI can do more than just accelerate work—it can make outcomes more predictable and reliable. AI Uncertainty Understanding uncertainty in decision-making U

User experience (UX) research aims to create products that meet users’ needs and expectations. While quantitative data offers numbers and statistics, qualitative testing reveals the why behind user behavior. This post explores what qualitative testing in UX research involves, the tools and methods that support it, and best practices to get the most from this approach. Qualitative Testing What is qualitative testing in UX research? Qualitative testing focuses on understanding

Understanding how users interact with a product is essential for creating effective designs. Quantitative testing in UX research offers a way to measure user behavior with numbers, providing clear data that can guide design decisions. This post explains what quantitative testing is, explores the tools and methods used, and shares best practices to help you get reliable results. Quantitative Testing What is quantitative testing in UX research? Quantitative testing focuses on c