PHILIP BURGESS

By Philip Burgess - UX Research Leader Why Human-Centered Insight Still Matters in an AI-Driven World The rise of AI has sparked a wave of speculation across industries, and UX research is no exception. With machine learning models capable of parsing user behavior, generating personas, and even predicting design outcomes, it’s fair to ask: will AI replace UX researchers? The short answer? No. But the long answer is far more interesting—and essential for leaders navigating the

By Philip Burgess - UX Research Leader As AI continues to reshape industries, UX researchers face a pivotal opportunity: not just to adapt, but to lead. In AI-first organizations—where machine learning, automation, and predictive systems drive product strategy—the role of UX research is evolving from tactical support to strategic stewardship. Here’s what that future looks like. From Usability to Explainability Traditional UX research has focused on usability, clarity, and sat

By Philip Burgess | UX Research Leader User experience (UX) research has always been a vital part of designing products that meet user needs. Yet, traditional methods often involve time-consuming data collection and analysis, which can delay insights and decision-making. Artificial intelligence (AI) is changing this landscape by offering faster, more precise ways to understand users and improve their interactions with digital products. This post explores how AI is transformin