By Philip Burgess | UX Research Leader Understanding how users interact with a product or service is essential for making smart business choices. UX metrics provide clear, measurable data that reveal how well a design meets user needs. When used correctly, these metrics can guide strategic decisions that improve customer satisfaction, increase engagement, and boost overall success. This post explores how to use UX metrics effectively to shape strategy. It covers key types of

By Philip Burgess | UX Research Leader User experience (UX) research often generates valuable insights, but connecting those insights directly to business outcomes remains a challenge for many organizations. Without clear key performance indicators (KPIs), UX efforts risk being seen as abstract or disconnected from company goals. This post explains how to build KPIs that link UX research to measurable business impact, helping teams demonstrate the value of their work and guid

By Philip Burgess | UX Research Leader User experience (UX) plays a crucial role in the success of any product or service. Measuring UX effectively helps teams understand how users perceive their offerings and identify areas for improvement. The UMUX-Lite (Usability Metric for User Experience - Lite) is a concise and reliable tool designed to benchmark user experience quickly and efficiently. This post explores the UMUX-Lite benchmarking template, explaining its purpose, stru

By Philip Burgess | UX Research Leader Understanding how much mental effort a person uses during a task is crucial for designing better learning experiences, improving user interfaces, and enhancing workplace productivity. Traditionally, time on task has served as a simple way to estimate cognitive load. However, relying solely on how long someone spends on a task can be misleading. This post explores why measuring cognitive load requires more than just tracking time and off

By Philip Burgess | UX Research Leader Understanding how your UX research efforts impact product development and user satisfaction can be challenging without clear metrics. A well-designed UX Research KPI Dashboard Template helps teams track progress, identify issues, and communicate results effectively. This post explains how to build and use such a dashboard to measure the success of your UX research initiatives. Dashboard displaying UX research KPIs with charts and data Wh

By Philip Burgess | UX Research Leader Understanding how users interact with a product is essential for creating meaningful experiences. UX research provides valuable insights, but measuring its impact requires clear, focused key performance indicators (KPIs). Choosing the right KPIs helps teams track progress, justify investments, and improve designs based on real user needs. This post explores the most important UX research KPIs, explaining why they matter and how to use th

By Philip Burgess | UX Research Leader Measuring the success of user experience (UX) research is essential for improving products and services. However, managing UX research key performance indicators (KPIs) can be challenging without the right tools. This post explores practical tools that help teams track, analyze, and report UX research KPIs effectively. Dashboard showing UX research KPIs and metrics Why Tracking UX Research KPIs Matters UX research KPIs provide clear evid

By Philip Burgess | UX Research Leader User experience (UX) research often faces skepticism when it comes to justifying its cost. Stakeholders want to see clear returns on investment (ROI) before committing resources. Yet, measuring the value of UX research can seem abstract because it deals with user behavior, satisfaction, and usability rather than direct sales figures. This post explains practical ways to quantify the ROI of UX research by connecting insights to business o

By Philip Burgess | UX Research Leader User experience (UX) plays a crucial role in shaping how customers interact with products and services. Yet, many organizations struggle to connect UX efforts with their broader business goals. Without clear links between UX metrics and business key performance indicators (KPIs), it becomes difficult to justify investments in design improvements or to measure their real impact. This post explains how to align UX metrics with business KPI

By Philip Burgess | UX Research Leader User experience (UX) plays a crucial role in shaping how customers interact with digital products. Measuring UX through specific metrics reveals how well a product meets user needs and business goals. Some UX metrics directly impact revenue, retention, and conversion rates, making them essential for product teams and decision-makers. Understanding these metrics helps businesses improve their offerings, keep customers engaged, and increas

By Philip Burgess | UX Research Leader User experience (UX) research plays a crucial role in designing products that meet user needs and expectations. However, without clear metrics, it’s difficult to measure success or identify areas for improvement. Choosing the right UX metrics ensures your research plan delivers actionable insights that guide design decisions. This post highlights the essential UX metrics every research plan should include to provide a clear picture of us

By Philip Burgess | UX Research Leader Understanding how users interact with your product is essential to creating a great user experience. But tracking the right data can feel overwhelming, especially if you’re new to UX metrics. This post offers a clear starter kit with practical templates designed for beginners. You will learn which metrics matter, how to collect them, and how to use simple templates to organize your findings. Workspace showing UX metric sketches and notes

By Philip Burgess | UX Research Leader Measuring user experience is crucial for improving digital products. One of the most popular tools for this is the System Usability Scale (SUS). It provides a quick and reliable way to assess usability through a simple questionnaire. However, calculating the SUS score manually can be tedious and prone to errors. That’s where a SUS Score Calculator Template becomes invaluable. This post explains what the SUS score is, why a calculator te

By Philip Burgess | UX Research Leader Measuring success and customer satisfaction often involves looking at different types of data. Two common categories are behavioral and attitudinal metrics. While they both provide valuable insights, they focus on different aspects of customer experience and decision-making. Understanding the difference between these metrics helps businesses and researchers make better decisions, improve products, and tailor services more effectively. Pe

By Philip Burgess | UX Research Leader Measuring user experience (UX) is essential to creating products that truly satisfy users. But with so many metrics available, choosing the right ones can feel overwhelming. Picking the wrong metrics wastes time and resources, while the right ones provide clear insights that guide design decisions and improve the product. This post explains how to select UX metrics that fit your product’s goals and user needs. Dashboard displaying UX met

By Philip Burgess | UX Research Leader Measuring success in user experience (UX) research depends heavily on choosing the right key performance indicators (KPIs). Without clear, meaningful KPIs, teams risk focusing on irrelevant data or missing critical insights that drive product improvements. But what exactly makes a KPI good for UX research? This post breaks down the essential qualities and offers a practical checklist to help UX researchers select KPIs that truly matter.

By Philip Burgess | UX Research Leader User experience (UX) shapes how people interact with products and services. Measuring UX helps teams understand what works, what doesn’t, and where to improve. Without clear metrics, decisions rely on guesswork instead of data. This guide explains key UX metrics, why they matter, and how to use them to create better experiences. User interacting with touchscreen showing UX data charts Why UX Metrics Matter UX metrics provide measurable e

By Philip Burgess | UX Research Leader Emotions shape how people experience the world, make decisions, and interact with others. Measuring emotions like confidence, anxiety, and delight can reveal valuable insights for personal growth, mental health, and even product design. But emotions are complex and often invisible. How can we capture and quantify these feelings in a meaningful way? This post explores practical methods to measure emotional states, focusing on confidence,

By Philip Burgess | UX Research Leader Understanding how users interact with your website is crucial for improving their experience and increasing conversions. Clickstream data offers a detailed view of user behavior by tracking every click, scroll, and navigation path. However, not all clickstream metrics are positive. Some reveal points of friction where users struggle or hesitate, signaling areas that need attention. This post explores key clickstream metrics that indicate

By Philip Burgess | UX Research Leader Trust shapes every digital interaction. Whether users feel confident sharing personal data, making purchases, or engaging with content depends largely on how much they trust the platform. But trust is intangible. How can businesses measure it effectively? Understanding the right metrics helps companies build stronger relationships with users and improve their digital experiences. Dashboard showing key trust metrics in a digital platform