PHILIP BURGESS

By Philip Burgess – UX Research Leader In UX research, there’s an old saying: “Numbers tell you what is happening, but stories tell you why.” That’s why—whenever possible—I pair quantitative and qualitative research  in parallel.It ’s not just about collecting data from both ends of the spectrum—it’s about weaving them together to tell a complete, actionable story. Over the years, I’ve found that this combined approach consistently leads to: Deeper, more trustworthy insights

By Philip Burgess – UX Research Leader Two decades in UX have taught me something simple but profound: while tools, technologies, and methodologies evolve, human principles never go out of style.  AI may reshape how we collect data, analyze patterns, and scale insights—but the fundamentals of great research remain deeply human. Here are the five principles I live by—and why they matter more than ever today. Five Principles of UX Research 1. Be Relentlessly Curious Curiosity i