PHILIP BURGESS

By Philip Burgess - UX Research Leader Usability testing is the cornerstone of great UX—rich with user feedback, interaction pain points, and design validation. But once the sessions are over, one thing looms large: the dreaded usability report . For many UX researchers, analyzing sessions, pulling quotes, tagging issues, and building a report can take hours —sometimes days . But what if AI could automate that process without sacrificing depth? Here’s how we used AI to automa

By Philip Burgess - UX Research Leader Competitive audits are essential for identifying UX opportunities, understanding market standards, and guiding product differentiation. But let’s be honest—they’re time-intensive, messy, and often hard to scale across multiple competitors and platforms. This case study explores how our team leveraged AI tools to cut audit time in half , enhance pattern recognition, and deliver richer, more actionable insights to stakeholders. The Challen