PHILIP BURGESS

By Philip Burgess - UX Research Leader Excellence in UX Research isn’t just about delivering insights. It’s about raising the craft, influencing decisions, and creating a culture where user understanding is a non-negotiable part of how organizations operate. After 20+ years leading research teams, I’ve seen the difference between excellence and mediocrity at every level—individual, leadership, and organizational. And the impact is profound. Excellence at the Researcher Level

By Philip Burgess - UX Research Leader Usability testing is the cornerstone of great UX—rich with user feedback, interaction pain points, and design validation. But once the sessions are over, one thing looms large: the dreaded usability report . For many UX researchers, analyzing sessions, pulling quotes, tagging issues, and building a report can take hours —sometimes days . But what if AI could automate that process without sacrificing depth? Here’s how we used AI to automa

By Philip Burgess - UX Research Leader Competitive audits are essential for identifying UX opportunities, understanding market standards, and guiding product differentiation. But let’s be honest—they’re time-intensive, messy, and often hard to scale across multiple competitors and platforms. This case study explores how our team leveraged AI tools to cut audit time in half , enhance pattern recognition, and deliver richer, more actionable insights to stakeholders. The Challen