PHILIP BURGESS

By Philip Burgess - UX Research Leader Excellence in UX Research isn’t just about delivering insights. It’s about raising the craft, influencing decisions, and creating a culture where user understanding is a non-negotiable part of how organizations operate. After 20+ years leading research teams, I’ve seen the difference between excellence and mediocrity at every level—individual, leadership, and organizational. And the impact is profound. Excellence at the Researcher Level

By Philip Burgess - UX Research Leader As AI continues to reshape industries, UX researchers face a pivotal opportunity: not just to adapt, but to lead. In AI-first organizations—where machine learning, automation, and predictive systems drive product strategy—the role of UX research is evolving from tactical support to strategic stewardship. Here’s what that future looks like. From Usability to Explainability Traditional UX research has focused on usability, clarity, and sat