PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working in UX research, I quickly realized how time-consuming it could be to gather and analyze user data. Sorting through surveys, interviews, and usability tests often felt overwhelming. Then I began exploring how artificial intelligence (AI) could help me work smarter, not harder. Over time, I discovered practical ways to use AI tools that improved my research process and delivered clearer insights faster. If you

By Philip Burgess | UX Research Leader Artificial intelligence (AI) has transformed many industries, from healthcare to finance, by automating tasks and uncovering insights from vast data. Yet, despite rapid progress, AI systems often fall short of their full potential. The key to unlocking more effective AI lies not just in technology but in the expertise of experienced researchers. These professionals bring critical skills and judgment that machines alone cannot replicate.