PHILIP BURGESS

As user expectations accelerate and product cycles compress, traditional research methods are giving way to continuous feedback loops. Here's how to build a research practice that keeps pace with modern product development.

As users seamlessly move between devices and platforms, UX researchers must evolve their strategies to capture insights across the entire user journey. Here's how to build research frameworks that work in our multi-device world.

When I first dove into the world of user experience, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. If you’re aiming to lead advanced UX research and strategy, understanding the core user experience principles is non-negotiable. These principles guide us in creating products and services that are not only usable but also delightful and effective. Let’s exp

By Philip Burgess - UX Research Leader AI is no longer a buzzword in UX research—it’s becoming part of the toolkit. From auto-summarizing interviews to clustering survey responses, AI promises speed and efficiency. But here’s the catch: AI should augment human insight, not replace it. The real power lies in combining the scale and speed of AI with the empathy, curiosity, and contextual understanding that only humans bring. AI and UX Research Strategy: Why AI Alone Falls Shor

By Philip Burgess - UX Research Leader What the Balance Looks Like As AI continues to reshape the landscape of design and decision-making, UX research stands at a pivotal crossroads. The question is no longer whether machine intelligence will play a role—it already does. The real question is: how do we balance the precision of algorithms with the depth of human empathy? This isn’t a story of replacement. It’s a story of integration. Empathy Isn’t Optional At its core, UX rese

By Philip Burgess - UX Research Leader As AI continues to reshape industries, UX researchers face a pivotal opportunity: not just to adapt, but to lead. In AI-first organizations—where machine learning, automation, and predictive systems drive product strategy—the role of UX research is evolving from tactical support to strategic stewardship. Here’s what that future looks like. From Usability to Explainability Traditional UX research has focused on usability, clarity, and sat