PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working in UX research, measuring user experience felt like trying to catch smoke with my bare hands. We relied heavily on surveys, interviews, and manual observation. These methods gave us valuable insights but often lacked precision and speed. Today, artificial intelligence (AI) is reshaping how we measure UX research, making the process faster, more accurate, and more insightful. I want to share how AI has transfo