PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) research relies on clear, accurate insights to shape products that truly meet user needs. As artificial intelligence (AI) tools become more common in UX research, they offer powerful ways to analyze data and uncover patterns. Yet, AI can also introduce errors that reduce the quality of research findings. Avoiding these mistakes is essential to maintain trust in your UX insights and build better user experiences. This