PHILIP BURGESS

By Philip Burgess - UX Research Leader For over 20 years, I’ve seen UX research evolve from lab-based usability studies to remote testing, analytics, and now — AI-driven insights. Recently, I led a project where we integrated AI into our UX research workflow, and the results showed how powerful this combination can be when done thoughtfully. The Challenge Our team was tasked with improving a complex digital experience that served multiple user types. We needed to: Analyze a l