PHILIP BURGESS

By Philip Burgess | UX Research Leader When AI tools deliver insights at lightning speed, it feels like decision-making should become faster too. Yet, I’ve noticed the opposite happening in many cases: quicker AI insights sometimes slow down the actual decisions. This might sound counterintuitive, but the reality is more complex. I want to share what I’ve learned about why faster AI insights don’t always translate into faster decisions and what we can do about it. Faster AI I