PHILIP BURGESS

Understanding users’ feelings, beliefs, and motivations is essential to designing products that truly resonate. Attitudinal methods in UX research focus on capturing these internal perspectives, offering insights that go beyond what users do to reveal why they behave in certain ways. This post explores key attitudinal research methods, their benefits, and practical examples to help you gather richer user insights. Attitudinal Methods in UX Research What Are Attitudinal Method

By Philip Burgess - UX Research Leader UX research is not only about what users do  but also about what they believe, prefer, and expect . While behavioral analytics reveals the actions people take, attitudinal analytics  uncovers the perceptions that drive those actions. Together, they give researchers the full picture: behavior explains the what , and attitudes explain the why . What Is Attitudinal Analytics? Attitudinal analytics is the structured measurement of user belie