PHILIP BURGESS

By Philip Burgess - UX Research Leader In UX research, it’s not enough to know what users say — we need to understand what they actually do. That’s where behavioral analytics  comes in. By tracking clicks, navigation paths, drop-offs, and interactions, behavioral analytics helps researchers uncover hidden friction, validate qualitative findings, and quantify the real impact of design decisions. What Is Behavioral Analytics? Behavioral analytics is the process of collecting an