PHILIP BURGESS

By Philip Burgess | UX Research Leader Measuring success and customer satisfaction often involves looking at different types of data. Two common categories are behavioral and attitudinal metrics. While they both provide valuable insights, they focus on different aspects of customer experience and decision-making. Understanding the difference between these metrics helps businesses and researchers make better decisions, improve products, and tailor services more effectively. Pe

By Philip Burgess | UX Research Leader User experience (UX) design shapes how people interact with products, websites, and apps. But creating a smooth, enjoyable experience requires more than just good visuals or intuitive layouts. It demands a deep understanding of user behavior—how people think, feel, and act when they engage with a product. This is where behavioral UX research plays a crucial role. By studying real user actions and motivations, designers can build experie

By Philip Burgess - UX Research Leader For years, UX research has been seen as a primarily qualitative practice — interviews, usability tests, field observations. But as digital products scale and data becomes more accessible, analytics is now a critical part of UX research . The ability to measure, track, and visualize user behavior brings depth, rigor, and credibility to our findings. So what exactly is UX Research Analytics , and how can it transform the way organizations