PHILIP BURGESS

By Philip Burgess | UX Research Leader Card sorting is a simple yet powerful technique used to organize information in a way that makes sense to users. It helps designers, developers, and researchers understand how people group and label content, which improves website navigation, app menus, and overall user experience. This post explores what card sorting is, how it works, and practical ways to use it effectively. Cards sorted into categories on a wooden table What Is Card S

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating intuitive digital experiences. Card sorting is a simple yet powerful UX research method that reveals how users think about content and structure. By mastering card sorting, designers and researchers can build websites, apps, and products that feel natural and easy to navigate. This post explains what card sorting is, how to run effective sessions, and how to analyze results