PHILIP BURGESS

By Philip Burgess | UX Research Leader Understanding how users organize information is key to designing intuitive websites, apps, and products. Card sorting is a simple yet powerful method to uncover how people group content, helping designers create clear navigation and structure. This post explores different types of card sorting, practical tips, and best practices to get the most from this user research technique. Person organizing cards during a card sorting exercise What

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating intuitive digital experiences. Card sorting is a simple yet powerful UX research method that reveals how users think about content and structure. By mastering card sorting, designers and researchers can build websites, apps, and products that feel natural and easy to navigate. This post explains what card sorting is, how to run effective sessions, and how to analyze results