PHILIP BURGESS

By Philip Burgess | UX Research Leader A UX research case study can be a powerful tool to showcase your skills, insights, and impact on a project. But not every case study earns trust or respect. Credibility matters because it helps readers understand your process, learn from your findings, and believe in your conclusions. What exactly makes a UX research case study credible? This post breaks down the key elements that separate strong case studies from weak ones, with practic

Digital products often fail to meet user expectations because they focus on features rather than how people actually interact with technology. This case study explores how applying human-centered usability principles transformed a digital platform, resulting in a more intuitive, engaging, and effective user experience. User engaging with a touchscreen interface, demonstrating human-centered design Case Study: Understanding Human-Centered Usability Principles Human-centered us

By Philip Burgess - UX Research Leader Overview Nu Skin’s e-commerce platform was experiencing significant drop-off during critical purchase funnel steps—specifically the checkout and sign-up process . Our UX research identified multiple usability issues causing high abandonment rates, resulting in millions in lost potential revenue each year. By applying a structured UX ResearchOps framework  and ROI-focused design interventions, we transformed friction points into optimized