PHILIP BURGESS

User experience (UX) research aims to understand how people interact with products and services. Yet, even the most skilled researchers and designers can fall prey to cognitive biases that distort findings and lead to flawed design decisions. Recognizing these biases is essential to create user-centered designs that truly meet user needs. This post explores some common cognitive biases in UX research and offers practical ways to design around them. Cognitive Biases Confirmati