PHILIP BURGESS

When I first started working on improving website performance, I focused mainly on design tweaks and A/B testing. But I quickly realized that without understanding how users actually interact with a site, those changes often missed the mark. That’s when I turned to UX research as a foundation for conversion rate optimization (CRO). The results transformed how I approached improving user experiences and boosting conversions. In this post, I want to share how UX research can d