PHILIP BURGESS

Understanding your audience is key to creating products, services, or experiences that truly resonate. One of the most effective tools for gaining this understanding is empathy mapping. This technique helps you step into the shoes of your users or customers, revealing their thoughts, feelings, and motivations in a clear, visual way. If you want to connect better with your audience and design solutions that meet their real needs, empathy mapping is a skill worth mastering. Emp