PHILIP BURGESS

By Philip Burgess | UX Research Leader Imagine testing a new product or feature without building the full technology behind it. This is exactly what Wizard-of-Oz testing allows teams to do. It offers a way to explore user reactions and gather feedback early in the design process by simulating functionality with human intervention behind the scenes. Wizard-of-Oz testing is a valuable method for product designers, developers, and user experience researchers who want to validate