PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working on user experience (UX) projects, I often found myself reacting to problems after they had already affected users. It felt like I was always putting out fires instead of preventing them. Over time, I realized that the key to better UX was to build early-warning metrics based on solid research. These metrics help spot issues before they escalate, allowing teams to act quickly and improve the product continuous