PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working in UX research, my focus was narrow: understand users for a single product, gather feedback, and improve that product. Over time, I realized this approach misses a bigger opportunity. UX research can and should extend beyond individual products to shape broader strategies that benefit entire organizations and ecosystems. This shift changes how we think about users, data, and design decisions. In this post, I’