PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started as a UX researcher, I thought my job was to find answers. I believed that by asking direct questions, I could quickly uncover what users wanted or needed. But I soon realized that the real skill lies in leading with questions —not to get immediate answers, but to guide users into sharing deeper insights. This approach transforms interviews and usability tests from simple Q&A sessions into rich conversations that reve