PHILIP BURGESS

By Philip Burgess - UX Research Leader What the Balance Looks Like As AI continues to reshape the landscape of design and decision-making, UX research stands at a pivotal crossroads. The question is no longer whether machine intelligence will play a role—it already does. The real question is: how do we balance the precision of algorithms with the depth of human empathy? This isn’t a story of replacement. It’s a story of integration. Empathy Isn’t Optional At its core, UX rese