PHILIP BURGESS

By Philip Burgess | UX Research Leader Artificial intelligence research moves fast. Every week, new papers, models, and breakthroughs appear, promising to change how we live and work. But I’ve learned that taking AI research outputs at face value can lead to misunderstandings, misplaced trust, and even setbacks. In this post, I want to share my experience and insights on why it’s crucial to look beyond the headlines and dig deeper into what AI research really means. What happ

By Philip Burgess | UX Research Leader Artificial intelligence (AI) has transformed many industries, from healthcare to finance, by automating tasks and uncovering insights from vast data. Yet, despite rapid progress, AI systems often fall short of their full potential. The key to unlocking more effective AI lies not just in technology but in the expertise of experienced researchers. These professionals bring critical skills and judgment that machines alone cannot replicate.