PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working in UX design, I quickly realized that understanding users wasn’t just about guessing what they wanted. It required solid research methods that reveal real behaviors and needs. Over time, I learned which UX research methods deliver the most useful insights and how to apply best practices to get the most from them. If you want your designs to truly connect with users, knowing these methods and how to use them e

By Philip Burgess | UX Research Leader User experience research often focuses on digital interactions, but understanding users requires looking beyond the screen. Ethnographic methods offer a way to observe and engage with people in their natural environments. This approach reveals insights that traditional usability tests or surveys might miss. By exploring how users behave, think, and feel in real-life contexts, UX researchers can design products that truly fit users’ needs