PHILIP BURGESS

By Philip Burgess | UX Research Leader Ethnography offers a unique window into human cultures, allowing researchers to observe and understand social behaviors, traditions, and everyday life from an insider’s perspective. Unlike surveys or experiments, ethnography immerses the researcher in the community, providing rich, detailed insights that other methods often miss. This post explores what ethnography is, how it works, and why it remains a vital tool for uncovering the comp

By Philip Burgess | UX Research Leader User experience research often focuses on digital interactions, but understanding users requires looking beyond the screen. Ethnographic methods offer a way to observe and engage with people in their natural environments. This approach reveals insights that traditional usability tests or surveys might miss. By exploring how users behave, think, and feel in real-life contexts, UX researchers can design products that truly fit users’ needs