PHILIP BURGESS

User experience (UX) research aims to understand how people interact with products and services to improve usability and satisfaction. One powerful approach in UX research is mixed methods , which combines both qualitative and quantitative techniques. This blend offers a fuller picture of user behavior and motivations than either method alone. Mixed methods UX research helps teams make better design decisions by capturing rich insights and measurable data. This post explains

User experience (UX) research shapes how products meet user needs. Yet, relying on just one type of research can leave gaps in understanding. Combining qualitative and quantitative methods creates a fuller picture of user behavior and preferences. This approach helps teams design better products that truly resonate with users. Combining Qualitative and Quantitative UX Research Methods Why Qualitative Research Alone Is Not Enough Qualitative research focuses on understanding t