PHILIP BURGESS

User experience (UX) research shapes how products meet user needs. Yet, relying on just one type of research can leave gaps in understanding. Combining qualitative and quantitative methods creates a fuller picture of user behavior and preferences. This approach helps teams design better products that truly resonate with users. Combining Qualitative and Quantitative UX Research Methods Why Qualitative Research Alone Is Not Enough Qualitative research focuses on understanding t