PHILIP BURGESS

By Philip Burgess - UX Research Leader For non-profits, every dollar and every hour of staff time matters. Unlike corporations that measure ROI (return on investment) through revenue growth and market share, non-profits focus on impact, efficiency, and mission outcomes . Yet UX research—often seen as “nice to have”—can deliver significant ROI by helping organizations better serve their communities, donors, and volunteers. Here’s how non-profits can quantify the ROI of UX rese