PHILIP BURGESS

By Philip Burgess | UX Research Leader Measuring user experience (UX) is essential to creating products that truly satisfy users. But with so many metrics available, choosing the right ones can feel overwhelming. Picking the wrong metrics wastes time and resources, while the right ones provide clear insights that guide design decisions and improve the product. This post explains how to select UX metrics that fit your product’s goals and user needs. Dashboard displaying UX met

By Philip Burgess | UX Research Leader Measuring success in user experience (UX) research depends heavily on choosing the right key performance indicators (KPIs). Without clear, meaningful KPIs, teams risk focusing on irrelevant data or missing critical insights that drive product improvements. But what exactly makes a KPI good for UX research? This post breaks down the essential qualities and offers a practical checklist to help UX researchers select KPIs that truly matter.