PHILIP BURGESS

User experience (UX) research plays a crucial role in shaping products that meet users’ needs and expectations. Yet, many teams struggle to show how their research influences design decisions, business goals, or customer satisfaction. Tracking the impact of UX research is essential to prove its value, improve processes, and secure ongoing support. This post explains practical ways to measure and communicate the effects of your UX research efforts. Tracking Impact of UX Resear

By Philip Burgess | UX Research Leader Understanding how users interact with a product is essential for creating meaningful experiences. UX research provides valuable insights, but measuring its impact requires clear, focused key performance indicators (KPIs). Choosing the right KPIs helps teams track progress, justify investments, and improve designs based on real user needs. This post explores the most important UX research KPIs, explaining why they matter and how to use th