PHILIP BURGESS

User experience (UX) research aims to understand how people interact with products and services to create better designs. One of the most powerful tools in this field is the experiment. Experiments help researchers test ideas, measure user behavior, and make informed decisions based on evidence rather than assumptions. This post explores what an experiment in UX research is, why it matters, and how it can improve design outcomes. UX Research Experiments What Is an Experiment

User experience (UX) research aims to understand how people interact with digital products and how to improve those interactions. One powerful method to refine designs and increase user satisfaction is multivariate testing. This approach allows researchers to test multiple variables at once, revealing which combinations work best. This post explains what multivariate testing is, how it differs from other testing methods, and how to apply it effectively in UX research. Dashboa