PHILIP BURGESS

By Philip Burgess | UX Research Leader Prioritizing insights effectively can transform how teams make decisions and allocate resources. With many ideas and data points competing for attention, choosing what to focus on next becomes a challenge. Insight prioritization templates like ICE, RICE, 6R, and Opportunity Scoring offer structured ways to evaluate and rank ideas based on clear criteria. These methods help teams move beyond gut feelings and guesswork, enabling smarter, f