PHILIP BURGESS

User experience (UX) research shapes how products meet user needs. Yet, relying on just one type of research can leave gaps in understanding. Combining qualitative and quantitative methods creates a fuller picture of user behavior and preferences. This approach helps teams design better products that truly resonate with users. Combining Qualitative and Quantitative UX Research Methods Why Qualitative Research Alone Is Not Enough Qualitative research focuses on understanding t

By Philip Burgess | UX Research Leader When I first started working in user experience, I often found myself overwhelmed by the wealth of qualitative data collected from interviews, usability tests, and open-ended surveys. These rich stories and observations revealed what users felt and thought, but I struggled to translate them into numbers that could guide design decisions or measure progress. Over time, I learned how to turn those qualitative insights into clear, trackable