PHILIP BURGESS

By Philip Burgess - UX Research Leader Quantitative UX research involves collecting numerical data that can be measured, analyzed statistically, and generalized to larger populations. The focus is on metrics, patterns, and trends—helping teams evaluate usability, identify problem areas, and validate design decisions at scale. Examples of quantitative research in UX include: Surveys & Polls  (CSAT, NPS, SUS scores) Task Success Rates  (e.g., percentage of users who complete a