PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) research drives product design and improvement, but its impact depends on clear goals and testable assumptions. When UX research objectives and hypotheses connect well, teams gain focused insights that lead to better decisions. Without this connection, research risks becoming vague or unfocused, wasting time and resources. This post explains how to tie UX research objectives and hypotheses together effectively, with