PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) research often gets boxed into the role of a service team that delivers usability tests or user feedback on demand. This limits its potential and undervalues the insights it can provide. To truly benefit from UX research, organizations need to position it as a strategic partner that shapes product direction, business decisions, and customer understanding. This post explores how to shift the perception of UX research