PHILIP BURGESS

By Philip Burgess | UX Research Leader Creating a clear and practical evaluative research plan is essential for gathering meaningful data and making informed decisions. Whether you are assessing a program, product, or service, a well-structured plan guides your research process and ensures you focus on the right questions. This post breaks down the key components of an evaluative research plan template, offers examples, and shares best practices to help you design your own. D

By Philip Burgess | UX Research Leader Creating a generative research plan can feel overwhelming without a clear roadmap. Yet, this type of research is essential for uncovering user needs, motivations, and behaviors before designing solutions. A well-crafted plan guides your team through the process, ensuring you gather meaningful insights that shape better products or services. This guide breaks down the steps to build a thorough generative research plan that delivers action