PHILIP BURGESS

By Philip Burgess - UX Research Leader If you’ve ever presented research to executives and felt the energy drain the moment you mentioned usability scores or journey maps, you’re not alone. Many executives care first and foremost about revenue, growth, and risk mitigation . The good news? UX research directly impacts all three—you just need to frame it the right way. 1. Speak the Language of Business, Not Research Executives don’t buy into research because it’s “interesting”