PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working on UX projects, I believed that using every research method available would give me the clearest picture of user needs. I thought more data meant better decisions. But soon, I realized that juggling too many methods at once often blurred the insights instead of sharpening them. The challenge is not just collecting data but making sure each method adds value without overwhelming the process or diluting the fin