PHILIP BURGESS

By Philip Burgess | UX Research Leader Choosing the right sample size in UX research can make or break your study’s success. Too few participants might lead to unreliable results, while too many can waste time and resources. Finding the balance is essential to gather meaningful insights that truly reflect user behavior and preferences. UX researcher reviewing user data on laptop Why Sample Size Matters in UX Research Sample size affects the accuracy and reliability of your fi