PHILIP BURGESS

By Philip Burgess - UX Research Leader For many organizations, UX research is synonymous with usability testing. It’s the familiar, tactical method: put a prototype in front of users, observe their struggles, and fix obvious issues. While useful, this narrow focus misses the strategic potential of UX research —to shape product direction, align stakeholders, and reduce risk long before designs hit the screen. It’s time to shift from UX Research Tactics to Strategy Why Staying