PHILIP BURGESS

By Philip Burgess | UX Research Leader Measuring success in user experience (UX) research depends heavily on choosing the right key performance indicators (KPIs). Without clear, meaningful KPIs, teams risk focusing on irrelevant data or missing critical insights that drive product improvements. But what exactly makes a KPI good for UX research? This post breaks down the essential qualities and offers a practical checklist to help UX researchers select KPIs that truly matter.