PHILIP BURGESS

When I first dove into the world of UX, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive business success. If you’re aiming to build or scale effective UX research practices, understanding the basics of UX design is crucial. It’s the foundation that supports data-driven decisions and measurable improvements in user satisfaction. Let’s explore the core principles, practical strateg

By Philip Burgess - UX Research Leader Why Human-Centered Insight Still Matters in an AI-Driven World The rise of AI has sparked a wave of speculation across industries, and UX research is no exception. With machine learning models capable of parsing user behavior, generating personas, and even predicting design outcomes, it’s fair to ask: will AI replace UX researchers? The short answer? No. But the long answer is far more interesting—and essential for leaders navigating the