PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working in user experience design, I struggled to clearly define what I wanted to test and why. I often found myself guessing what might improve the user journey without a solid plan. That changed when I discovered the power of a well-crafted UX hypothesis. It gave me a clear framework to state assumptions, test ideas, and measure results. If you want to improve your design process and make data-driven decisions, und

By Philip Burgess - UX Research Leader In UX research, it’s not enough to know what users say — we need to understand what they actually do. That’s where behavioral analytics  comes in. By tracking clicks, navigation paths, drop-offs, and interactions, behavioral analytics helps researchers uncover hidden friction, validate qualitative findings, and quantify the real impact of design decisions. What Is Behavioral Analytics? Behavioral analytics is the process of collecting an